A survey of Irish adults suggests an enormous 1.1 million took part in the ice bucket challenge craze in recent months – 32% of the population aged 15 and over.
Results from Ipsos MRBI's omnipoll of 1,000 adults aged 15+ showed that 33% of women and 31% of men had taken part.
Exactly half of those between the ages of 15 and 34 participated in the charity-driven social media craze, which dropped to 33% among 35-54s, and only 9% among those aged 55 and over.
Dublin residents were least likely to have taken part, at only 25%, but their neighbours in the rest of Leinster topped participation table at 38%.
Munster had a 37% participation rate, while Connacht and Ulster came in at 28%.